{"id":27491,"date":"2026-09-30T15:29:49","date_gmt":"2026-09-30T13:29:49","guid":{"rendered":"https:\/\/cinerama.es\/?p=27491"},"modified":"2026-09-30T15:29:49","modified_gmt":"2026-09-30T13:29:49","slug":"episodio-5-bmw-y-spider-man-cuando-la-marca-se-convierte-en-parte-de-la-historia","status":"publish","type":"post","link":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/?p=27491","title":{"rendered":"Episodio 5. BMW y Spider-Man: cuando la marca se convierte en parte de la historia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Iv\u00e1n Mag\u00e1n<\/strong>, client service director de <strong>Dentsu<\/strong>, explica en<strong> Anuncios de Cine<\/strong> c\u00f3mo se gest\u00f3 el spot de <strong>BMW <\/strong>para<strong> Spider-Man: Brand New Day<\/strong>, por qu\u00e9 el cine sigue siendo el medio que m\u00e1s notoriedad aporta por euro invertido y qu\u00e9 implica que una marca entre de verdad en el universo de una pel\u00edcula.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&amp;apos;ANUNCIOS DE CINE&amp;apos; BMW SPAIN y DENTSU\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/VnEZ9NnZlXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 pasa cuando <strong>Spider-Man<\/strong> aparece en tu coche? Con esa pregunta arranca el episodio de septiembre de <strong>Anuncios de Cine,<\/strong> el espacio de<strong> 014 MEDIA<\/strong> en el que las marcas se convierten en narradoras y la publicidad se acerca al lenguaje del cine. Conducido por <strong>Carlos Valiente<\/strong>, director general de<strong> 014 Media<\/strong>, el podcast analiza esta vez la \u00faltima colaboraci\u00f3n de <strong>BMW<\/strong> con el lanzamiento de <strong>Spider-Man: Brand New Day,<\/strong> una pieza en la que el veh\u00edculo deja de ser un elemento de paisaje para convertirse en una parte activa del relato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iv\u00e1n Mag\u00e1n, client service director de Dentsu, explica en Anuncios de Cine c\u00f3mo se gest\u00f3 el spot de BMW para Spider-Man: Brand New Day, por qu\u00e9 el cine\u2026<\/p>\n","protected":false},"author":3,"featured_media":27493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-27491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anuncios-de-cine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episodio 5. 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