{"id":2162,"date":"2022-11-29T13:47:57","date_gmt":"2022-11-29T12:47:57","guid":{"rendered":"https:\/\/cinerama.es\/?p=2162"},"modified":"2022-11-29T13:47:57","modified_gmt":"2022-11-29T12:47:57","slug":"asi-se-hicieron-los-anuncios-de-loteria-de-navidad-2022","status":"publish","type":"post","link":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/asi-se-hicieron-los-anuncios-de-loteria-de-navidad-2022\/","title":{"rendered":"As\u00ed se hicieron los anuncios de loter\u00eda de Navidad 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como cada a\u00f1o por estas fechas, el anuncio de la Loter\u00eda de Navidad marca el inicio de una de las \u00e9pocas m\u00e1s especiales del a\u00f1o. Los spots que se presentaron recientemente bajo el concepto&nbsp;<em>creativo de \u201cUn Sorteo Extraordinario, lleno de historias extraordinarias<\/em>\u201d, desvelan ahora todos los detalles del rodaje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gonzalo Urriza, director creativo de Contrapunto BBDO&nbsp;destaca el concepto de esta campa\u00f1a:&nbsp;\u201cUn Sorteo Extraordinario lleno de historias extraordinarias busca contar a trav\u00e9s de tres historias lo que hace especial y diferente a la Loter\u00eda de Navidad. Son historias que nos hablan de valores como la amistad, la tradici\u00f3n y la solidaridad, y que a la vez tienen un punto cinematogr\u00e1fico que intenta atrapar al espectador y hacerlo participar\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AS\u00cd SE HICIERON LOS ANUNCIOS DELOTER\u00cdA DE NAVIDAD 2022\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/EWzjlkTuAdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En 2`45\u201d el making of recoge momentos vividos durante la producci\u00f3n y nos muestra las escenas y a los personajes desde otro \u00e1ngulo. Fueron 6 d\u00edas de rodaje en los que se tuvo que optimizar al m\u00e1ximo el tiempo, de ah\u00ed que, por las necesidades de las historias, se eligiese parte del norte de Espa\u00f1a donde se encontraban todas las localizaciones necesarias, como han sido: Avil\u00e9s, Salinas, Tapia de Casariego y Somiedo, en Asturias, y tambi\u00e9n en San Cibrao y Cervo, en Lugo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte<strong>, <\/strong>Fede Fern\u00e1ndez Su\u00e1rez, jefe de Publicidad en Loter\u00edas y Apuestas del Estado, pone de relieve la esencia de los spots: \u201cLa campa\u00f1a de Loter\u00edas de Navidad es una campa\u00f1a muy especial, cada a\u00f1o genera momentos de historias \u00fanicas e inolvidables, que nos trasmite valores y nos representa como sociedad\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como cada a\u00f1o por estas fechas, el anuncio de la Loter\u00eda de Navidad marca el inicio de una de las \u00e9pocas m\u00e1s especiales del a\u00f1o. Los spots que\u2026<\/p>\n","protected":false},"author":3,"featured_media":2164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[32],"class_list":["post-2162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ver-para-creer","tag-no-kinenews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed se hicieron los anuncios de loter\u00eda de Navidad 2022 - Cinerama (desarrollo)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed se hicieron los anuncios de loter\u00eda de Navidad 2022 - Cinerama (desarrollo)\" \/>\n<meta property=\"og:description\" content=\"Como cada a\u00f1o por estas fechas, el anuncio de la Loter\u00eda de Navidad marca el inicio de una de las \u00e9pocas m\u00e1s especiales del a\u00f1o. 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