{"id":20327,"date":"2025-06-17T16:43:45","date_gmt":"2025-06-17T14:43:45","guid":{"rendered":"https:\/\/cinerama.es\/?p=20327"},"modified":"2025-06-17T16:43:45","modified_gmt":"2025-06-17T14:43:45","slug":"alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline","status":"publish","type":"post","link":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/","title":{"rendered":"Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.shotfest.es\/\">Festival Shot<\/a> continua avanzando en la que es es ya su cuarta edici\u00f3n. El objetivo una vez m\u00e1s es poner el valor a los mejores spots de publicidad que se han proyectado en las salas de cine durante el a\u00f1o 2024. Uno de los grandes reclamos del Festival de este a\u00f1o es <a href=\"https:\/\/cinerama.es\/muy-pronto-la-iv-edicion-del-shot\/\">el Jurado,<\/a> compuesto por algunos de los mejores profesionales del sector. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alberto Fernandez, CEO y Presidente de <a href=\"https:\/\/anniebonnie.com\/marketing\/?lang=es\">ANNIE BONNIE<\/a> debuta este a\u00f1o como miembro del jurado con la dif\u00edcil tarea de elegir los ganadores en cada una de las categor\u00edas. Y lo hace poniendo en valor la pantalla grande: \u00bb El cine es una reivindicaci\u00f3n del poder de offline\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su opini\u00f3n adem\u00e1s, el cine establece una relaci\u00f3n especial con la publicidad. Una relaci\u00f3n muy importante para las marcas y es la \u00abposibilidad de impactar al usuario en un momento de entusiasmo. Adem\u00e1s hay otro elemento muy importantes y es la  imposibilidad de saltarse un anuncio\u00bb  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Alberto Fern\u00e1ndez, nos habla de la publicidad en cine #elpersonajedelasemana #cine @cinerama_es\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/ZPP71KjKP5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto al proceso creativa que finaliza con la emisi\u00f3n de una campa\u00f1a, Fernandez defiende que\u00bbLas ideas no aparecen de repente. Son el resultado de un trabajo duro, de una investigaci\u00f3n en profundidad. La creatividad es un proceso\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Festival Shot continua avanzando en la que es es ya su cuarta edici\u00f3n. El objetivo una vez m\u00e1s es poner el valor a los mejores spots de\u2026<\/p>\n","protected":false},"author":4,"featured_media":20331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-20327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales-y-presentaciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alberto Fern\u00e1ndez: &quot;El cine es una reivindicaci\u00f3n del poder de offline&quot; - Cinerama (desarrollo)<\/title>\n<meta name=\"description\" content=\"Alberto Fern\u00e1ndez: &quot;El cine es una reivindicaci\u00f3n del poder de offline&quot;. Festival Shot de publicidad. Publicidad en cines.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alberto Fern\u00e1ndez: &quot;El cine es una reivindicaci\u00f3n del poder de offline&quot; - Cinerama (desarrollo)\" \/>\n<meta property=\"og:description\" content=\"Alberto Fern\u00e1ndez: &quot;El cine es una reivindicaci\u00f3n del poder de offline&quot;. Festival Shot de publicidad. Publicidad en cines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"Cinerama (desarrollo)\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T14:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francisco Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francisco Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/\"},\"author\":{\"name\":\"Francisco Egido\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/#\\\/schema\\\/person\\\/90a49a4f37c7331fded60df539a03438\"},\"headline\":\"Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb\",\"datePublished\":\"2025-06-17T14:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/\"},\"wordCount\":261,\"image\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cinerama.es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/alberto-fdez.jpg\",\"articleSection\":[\"La vuelta al mundo en 80 cines\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/\",\"url\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/\",\"name\":\"Alberto Fern\u00e1ndez: \\\"El cine es una reivindicaci\u00f3n del poder de offline\\\" - Cinerama (desarrollo)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cinerama.es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/alberto-fdez.jpg\",\"datePublished\":\"2025-06-17T14:43:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/#\\\/schema\\\/person\\\/90a49a4f37c7331fded60df539a03438\"},\"description\":\"Alberto Fern\u00e1ndez: \\\"El cine es una reivindicaci\u00f3n del poder de offline\\\". Festival Shot de publicidad. Publicidad en cines.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cinerama.es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/alberto-fdez.jpg\",\"contentUrl\":\"https:\\\/\\\/cinerama.es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/alberto-fdez.jpg\",\"width\":680,\"height\":461},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/#website\",\"url\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/\",\"name\":\"Cinerama (desarrollo)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/#\\\/schema\\\/person\\\/90a49a4f37c7331fded60df539a03438\",\"name\":\"Francisco Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g\",\"caption\":\"Francisco Egido\"},\"url\":\"https:\\\/\\\/kind-gauss.54-72-4-134.plesk.page\\\/author\\\/feherrero014media-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\" - Cinerama (desarrollo)","description":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\". Festival Shot de publicidad. Publicidad en cines.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\" - Cinerama (desarrollo)","og_description":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\". Festival Shot de publicidad. Publicidad en cines.","og_url":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/","og_site_name":"Cinerama (desarrollo)","article_published_time":"2025-06-17T14:43:45+00:00","og_image":[{"width":680,"height":461,"url":"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg","type":"image\/jpeg"}],"author":"Francisco Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Francisco Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#article","isPartOf":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/"},"author":{"name":"Francisco Egido","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/#\/schema\/person\/90a49a4f37c7331fded60df539a03438"},"headline":"Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb","datePublished":"2025-06-17T14:43:45+00:00","mainEntityOfPage":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/"},"wordCount":261,"image":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg","articleSection":["La vuelta al mundo en 80 cines"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/","url":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/","name":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\" - Cinerama (desarrollo)","isPartOf":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#primaryimage"},"image":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg","datePublished":"2025-06-17T14:43:45+00:00","author":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/#\/schema\/person\/90a49a4f37c7331fded60df539a03438"},"description":"Alberto Fern\u00e1ndez: \"El cine es una reivindicaci\u00f3n del poder de offline\". Festival Shot de publicidad. Publicidad en cines.","breadcrumb":{"@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#primaryimage","url":"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg","contentUrl":"https:\/\/cinerama.es\/wp-content\/uploads\/2025\/06\/alberto-fdez.jpg","width":680,"height":461},{"@type":"BreadcrumbList","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/alberto-fernandez-el-cine-es-una-reivindicacion-del-poder-de-offline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/"},{"@type":"ListItem","position":2,"name":"Alberto Fern\u00e1ndez: \u00abEl cine es una reivindicaci\u00f3n del poder de offline\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/#website","url":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/","name":"Cinerama (desarrollo)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/#\/schema\/person\/90a49a4f37c7331fded60df539a03438","name":"Francisco Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4993167e9491b51ea7ede07d602e9f68ede359f55f30ec261e2162e1ca04deb?s=96&d=mm&r=g","caption":"Francisco Egido"},"url":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/author\/feherrero014media-com\/"}]}},"_links":{"self":[{"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/posts\/20327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/comments?post=20327"}],"version-history":[{"count":0,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/posts\/20327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/media\/20331"}],"wp:attachment":[{"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/media?parent=20327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/categories?post=20327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kind-gauss.54-72-4-134.plesk.page\/wp-json\/wp\/v2\/tags?post=20327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}